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For restaurant owners and online food vendors, food delivery is a lifeline, yet existing multi-category logistics companies consistently fail them. These platforms do not often prioritise food deliveries, leading to delays and compromising the quality of the food and reputation of restaurants.
Amid noticing this problem, Jise was born, a food-only delivery platform designed to serve Nigerian restaurants with one mission: to deliver meals within 25 minutes. With precision and reliability at its core, Jise envisioned an ecosystem where food vendors and restaurants owners no longer had to gamble their businesses on inefficient logistics providers. However, achieving this lofty vision required more than passion and innovation. Jise needed the right tools, including a reliable fleet of bikes to ensure timely deliveries—a challenge that could have derailed their mission without the right partnerships.
For the average Nigerian food vendor, the stakes in delivery logistics are incredibly high. They face a lot of challenges, which includes: Firstly, compromised food quality in the sense that delays in delivery often mean cold meals and unhappy customers. Secondly unreliable logistics providers with multi-category delivery services prioritising packages on a first come first serve basis and even may sometimes prioritise the packages over meals, leaving food vendors and customers from the receiving end worried this in turn puts food vendors in a bad light of the customers resulting to bad review about delivery delays which can tarnish their brand image, reducing customer loyalty and revenues. Jise understood these pain points deeply. They knew that for restaurants to thrive, they needed a logistics partner laser-focused on food delivery, with the tools to execute seamlessly.
To tackle these challenges head-on, Jise a logistics company built a solution specifically for the needs of restaurant owners and online food vendors. Through Jise, restaurants gained access to dedicated delivery services that ensured meals arrived hot, fresh, and on time. Jise's emphasis on speed and reliability addressed a critical gap in Nigeria’s food delivery ecosystem. However, scaling this solution required infrastructure, specifically delivery bikes, to ensure their ambitious 25-minute delivery target was consistently met. Acquiring more bikes to ensure that they can meet the demands of their was customers presented a challenge.
Recognsing Jise’s potential to transform the food delivery landscape, Salad partnered with Jise to provide the financing they needed to acquire a fleet of delivery bikes. Through this partnership, Salad connected Jise with the right Lender to help them get the capital assets they required, enabling them to expand their fleet, ensuring timely delivery across multiple locations, build trust with their customers who could now rely on a dependable delivery system and scale their operations without the immediate burden of upfront capital investment.
Salad’s involvement was not just about financing; it was about supporting an ecosystem. By providing credit solutions designed for Jise’s needs, Salad reaffirmed its promise to empower businesses with the tools they need to grow.
Jise’s success story is a testament to the power of collaboration. With Jise's innovative solutions and Salad Africa’s commitment to empowering businesses through credit, the Nigerian food delivery ecosystem is transforming, one timely delivery at a time. Salad remains steadfast in its mission to build a stronger, more connected ecosystem for businesses across Africa—proving that access to credit is more than a financial solution; it’s the foundation for sustainable growth.